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Loren CouseSEO & AEO Growth Engineer

I grow organic search on Google and on AI answer engines, and I ship the code myself. At Lugg: average position 36 to 15.4 in five months.

The numbersthat held up

  1. 15.4Average Google position on lugg.com, up from 36, in five months.
  2. +28%Organic clicks year over year at Lugg, in the peak month.
  3. +53%Search impressions year over year at Lugg, in the peak month.
  4. 250+Local landing pages written by one template system.
  5. 90%Of Male Q's traffic from organic search, on the way to $1M+ in sales.

Selected work

Other builds: Aireio, Canker Core, Foldy Friends, Rise & Shine, Duplicate Track Deleter, Workflow Automation Tools. Next.js, SwiftUI and Python, built on my own time.

Shipped, not slideware

Lugg service page header generated per service and city: real-time tracking, scheduling, truck sizes and insurance panels
Service page headers that rewrite themselves per service and city. Lugg, December 2025.
FAQ block for Best Buy deliveries in Boston generated from shared FAQ categories
FAQs assembled per page from 16 shared categories.
Lugg pricing table for Salt Lake City by truck size, with base fare, per-mile rate and average cost
City pricing tables on every service page.

One template, 250+ pages

Type a service and a city. This is a simplified version of the template behind Lugg's service pages: one pattern writes the title, the URL, the description, the FAQs and the schema.

/junk-removal/boston

Junk Removal in Boston: same-day, upfront prices

Book junk removal in Boston with vetted crews and a truck sized to the job. See your price before you book.

  • How much does junk removal cost in Boston?
  • Can you take my old items to donation in Boston?
  • Do I need to be home for junk removal?

Schema on this page: Service, FAQPage (3 questions), BreadcrumbList

About

I own SEO and AEO for Lugg's marketing site and write the Next.js changes myself, from schema to sitemaps to the templates behind 250+ city pages. Before Lugg I built Male Q, a direct-to-consumer brand, to $1M+ in sales on organic search, and sold it in 2024. Along the way I led SEO strategy for early-stage startups in Taiwan and managed market research at Ernst & Young.

More about me

Based in
San Francisco, remote
Speaks
English, Mandarin, Japanese
Ships in
Next.js, React, TypeScript, Python
Optimizes for
Google, ChatGPT, Perplexity, Claude
Loren Couse

Experience

  • Lugg, SEO & AEO Growth Engineer2025–
  • Male Q, Founder (sold)2016–2024
  • Ernst & Young, Market Research2022–2023
  • Dakuo, Growth Marketing2019–2022

Education

  • NCKU, MBA in IT2016–2018
  • UMass Boston, BA2010–2014

Full résumé

Hiring an SEO & AEO growth engineer? Write to me.

contact@lorencouse.com