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Loren Couse

SEO & AEO growth engineer

Loren Couse

I build sites that bring in customers and revenue.

Built and sold a $1M+ store on organic search. Now doing technical SEO and AEO at Lugg.

See the workRésumé
  • $1M+Male Q sales, 90% from organic search.
  • 36→15.4Lugg average Google position, in five months.
  • +53%Lugg search impressions, year over year.
  • 250+Landing pages from one template I built.

Experience

  1. 2025 – present

    SEO & AEO Growth Engineer

    Lugg · San Francisco, CA

    • Technical SEO and front-end development, working with the founders, marketing, design, sales and paid acquisition.
    • Grew organic clicks 28% and impressions 53% YoY by rebuilding site architecture, schema markup (JSON-LD: Service, FAQ) and LLM search optimization on Lugg's Next.js site.
    • Improved average ranking from position 36 to 15.4 in 5 months across the full keyword footprint.
    • Built a programmatic SEO system that replaced manual workflows across 250+ local landing pages.
    • Wrote production Next.js and React code daily (70+ merged PRs in 12 months) and led a site-wide refactor that cut code complexity ~40%.
    • Led the site migration of blog.lugg.com to lugg.com/blog and consolidated sitemaps, recovering link equity and indexation.
    • Built a 12-event GA4 and GTM funnel for full quote-to-booking attribution.
  2. 2016 – 2024 (sold)

    Founder & SEO Growth Strategy Lead

    Male Q · Remote

    • Founded and grew an e-commerce business to $1M+ in sales, with 90% of traffic from organic search, through technical and programmatic SEO.
    • Grew traffic and sales 10x through keyword optimization.
    • Cut paid ad spend 30% while increasing organic conversions through CRO testing and site performance work.
    • Built Python and LLM API workflows for SEO content generation at 8x speed, with 70% less manual effort.
    • Led a team across 5 countries, expanding into Chinese and Spanish-speaking markets for a further 2x increase in site traffic.
  3. 2022 – 2023

    Market Research Project Manager

    Ernst & Young · Melbourne, Australia

    • Managed end-to-end market research projects for Fortune 500 clients in retail and technology, delivering insights that informed multi-million dollar marketing strategies.
    • Developed and implemented data collection protocols, reducing errors by 5% and improving data accuracy for client reports.
    • Trained and mentored teams of 5–7, improving onboarding efficiency and team performance by 20%.
  4. 2019 – 2022

    Growth Marketing Manager

    Dakuo Digital Innovation Center · Kaohsiung, Taiwan

    • Led SEO strategy for 5+ early-stage startups, driving 25% month-over-month organic growth.
    • Coached startup teams on SEO, SEM, A/B testing and CRO audits to improve conversion paths.
    • Set strategic timelines that took startups from concept to MVP to monetization within 12 months.
    • Mentored founders on scalable team structures and effective leadership practices.

Education

  1. 2016 – 2018

    MBA, Information Technology

    National Cheng Kung University · Tainan, Taiwan

    • Thesis research: efficacy of digital marketing methods in e-commerce.
    • Mandarin Chinese (business level).
  2. 2010 – 2014

    East Asian Studies, Minor in Computer Science

    University of Massachusetts Boston · Boston, MA

    • Languages: English (native), Mandarin Chinese (business), Japanese (intermediate).

Projects and experience

What I built, beside what it earned.

Based in
San Francisco, remote
Speaks
English, Mandarin, Japanese
Ships in
Next.js, React, TypeScript, Python
Optimizes for
Google, ChatGPT, Perplexity, Claude

About

I write the code and grow the traffic, and I measure both in customers. I built Male Q from a blog into a $1M+ store on organic search and sold it in 2024. Before that I led SEO for early-stage startups in Taiwan and managed market research at Ernst & Young.

More about me

Hiring an SEO & AEO growth engineer? Write to me.

contact@lorencouse.com