Case studies
How I grow organic search: the problem, the approach, what shipped and what it changed. I write the strategy and ship the code myself.
All case studies
Lugg · July 2025 – present
Lugg city pages
How I replaced a copy/paste workflow for 250+ Lugg city and service landing pages with a programmatic SEO system in Next.js, and the search results that followed.
Lugg · July 2025 – present
Lugg schema and AI search
A dynamic FAQ engine, Service and FAQ JSON-LD, and a help center rebuild that made Lugg content readable for both Google and LLM answer engines.
Lugg · July 2025 – present
Lugg site migration
Moving blog.lugg.com into lugg.com/blog, consolidating eight sitemaps into one index, and building a 12-event GA4 and GTM funnel from quote to booking.
Male Q · 2016 – 2024 (sold)
Male Q
How I grew Male Q, a direct-to-consumer brand, to $1M+ in sales with about 90% of its traffic from organic search, through technical and programmatic SEO, from 2016 until I sold it in 2024.
Lugg marketing siteresults
- +28%Organic clicks year over year (peak month).
- +53%Search impressions year over year (peak month).
- 36 → 15.4Average ranking position, in five months.
- 250+Programmatic landing pages on one template.
Year over year, as tracked in Semrush, from work shipped from November 2025 onward.